Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Web developer Creates, tests, and updates the layout and design of a website. They also work on back-end architecture and databases, and may create content for the site. Web developers should have a strong eye for design and understand what users want to see. They should also be aware of search engine optimization (SEO) techniques Web designer Creates navigable websites that are visually appealing and engaging for users. They work with clients to understand their needs and requirements, and then create mock-ups and prototypes. Web designers should have a thorough knowledge of HTML and CSS, which are the fundamental building blocks of a website's structure and style.
What is back-end development? Back-end development means working on server-side software, which focuses on everything you can't see on a website. Back-end developers ensure the website performs correctly, focusing on databases, back-end logic, application programming interface (APIs), architecture, and servers.
A PHP developer is responsible for writing server-side web application logic. PHP developers usually develop back-end components, connect the application with the other (often third-party) web services, and support the front-end developers by integrating their work with the application. They are also often required to develop and integrate plugins for certain popular frameworks.
Understand your vision, create a detailed plan, and develop wireframes.
Build the app using the latest technologies and perform rigorous testing.
Deploy the app to stores and provide ongoing updates and maintenance.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing.
Digital marketing and inbound marketing are easily confused, and for good reason. Digital marketing uses many of the same tools as inbound marketing—email and online content, to name a few. Both exist to capture the attention of prospects through the buyer’s journey and turn them into customers. But the two approaches take different views of the relationship between the tool and the goal. Digital marketing considers how individual tools or digital channels can convert prospects. A brand's digital marketing strategy may use multiple platforms or focus all of its efforts on one platform. For example, a company may primarily create content for social media platforms and email marketing campaigns while ignoring other digital marketing avenues. On the other hand, inbound marketing is a holistic concept. It considers the goal first, then looks at the available tools to determine which will effectively reach target customers, and then at which stage of the sales funnel that should happen. As an example, say you want to increase website traffic to generate more prospects and leads. You can focus on search engine optimization when developing your content marketing strategy, resulting in more optimized content, including blogs, landing pages, and more. The most important thing to remember about digital marketing and inbound marketing is that as a marketing professional, you don’t have to choose between the two. In fact, they work best together. Inbound marketing provides structure and purpose for effective digital marketing to digital marketing efforts, making sure that each digital marketing channel works toward a goal.
Any type of marketing can help your business thrive. However, digital marketing has become increasingly important because of how accessible digital channels are. In fact, there were 5.45 billion internet users globally as of July 2024. From social media to text messages, there are many ways to use digital marketing tactics in order to communicate with your target audience. Additionally, digital marketing has minimal upfront costs, making it a cost-effective marketing technique for small businesses.
Digital marketing strategies work for B2B (business to business) as well as B2C (business to consumer) companies, but best practices differ significantly between the two. Here's a closer look at how digital marketing is used in B2B and B2C marketing strategies: B2B clients tend to have longer decision-making processes, and thus longer sales funnels. Relationship-building strategies work better for these clients, whereas B2C customers tend to respond better to short-term offers and messages. B2B transactions are usually based on logic and evidence, which is what skilled B2B digital marketers present. B2C content is more likely to be emotionally-based, focusing on making the customer feel good about a purchase. B2B decisions tend to need more than 1 person's input. The marketing materials that best drive these decisions tend to be shareable and downloadable. B2C customers, on the other hand, favor one-on-one connections with a brand. Of course, there are exceptions to every rule. A B2C company with a high-ticket product, such as a car or computer, might offer more informative and serious content. As a result, your digital marketing strategy always needs to be geared toward your own customer base, whether you're B2B or B2C. Take a look at your current audience to create well-informed and targeted online marketing campaigns. Doing so ensures your marketing efforts are effective and you can capture the attention of potential customers.
There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples of types of digital marketing tactics.