Search Engine Optimization

SEO stands for “search engine optimization.” It is the process of improving your website to increase visitors from Google, Microsoft Bing and other search engines, whenever people search for: Products you sell. Services you provide. Information on topics in which you have expertise or experience. The better visibility your pages have in search results, the more likely you are to be found and visited. This introductory guide will explain in more detail what SEO is and what it entails in 2024. Technology is constantly evolving, which means that websites – and the way they are structured – evolve. So do the devices we use to access search engines. A web search can be voice activated and a click may be a tap on a mobile phone screen. Even the results we see from our search engine of choice may be summarized by artificial intelligence (AI). We will explain all these different aspects of SEO as well as provide resources for your continued learning.

Technical SEO

On-page SEO,Off-page SEO

Ecommerce SEO

International SEO

Rating by Clients

Completed Projects

Clients

Years, Since Incorporation

Serving our clients across the diverse industries.

SEO Keyword Research

It involves identifying relevant search terms (keywords) that users are searching for and incorporating those keywords strategically into website content to improve search engine visibility and relevance.

Quality SEO Content

Quality SEO content means creating content that is both user-friendly and search engine-friendly by focusing on the needs and interests of the target audience, using relevant keywords, and attracting links and shares to improve search engine rankings.

Internal Linking For SEO

Internal Linking For SEO involves placing links within a website to connect relevant pages together, in order to improve user experience and help search engines understand the website's hierarchy and content.

Image SEO Optimization Applications

Image SEO Optimization is the process of optimizing website images with descriptive file names, alt tags, and captions to improve both user experience and search engine visibility, with the goal of generating more traffic to a website from Google image search.

E-Commerce SEO Websites

Optimizing online stores to improve visibility and drive sales.

YouTube SEO

Optimizing YouTube videos and channels to rank higher in YouTube’s search results.

Technologies we Cover

Web Debelopment,Designing

Web developer Creates, tests, and updates the layout and design of a website. They also work on back-end architecture and databases, and may create content for the site. Web developers should have a strong eye for design and understand what users want to see. They should also be aware of search engine optimization (SEO) techniques Web designer Creates navigable websites that are visually appealing and engaging for users. They work with clients to understand their needs and requirements, and then create mock-ups and prototypes. Web designers should have a thorough knowledge of HTML and CSS, which are the fundamental building blocks of a website's structure and style.

Backend

What is back-end development? Back-end development means working on server-side software, which focuses on everything you can't see on a website. Back-end developers ensure the website performs correctly, focusing on databases, back-end logic, application programming interface (APIs), architecture, and servers.

PHP Development

A PHP developer is responsible for writing server-side web application logic. PHP developers usually develop back-end components, connect the application with the other (often third-party) web services, and support the front-end developers by integrating their work with the application. They are also often required to develop and integrate plugins for certain popular frameworks.

4.9

100+ rating

98^%

Genuine client's
positive feedback.

15⁺

Expert
Team Member

Testimonials

John B.

CEO, Tech InMarators

The team at UnityLink AI exceeded our expectations from start to finish. Their expertise and dedication resulted in a seamless and high-performing app that our users absolutely love. We were particularly impressed with their communication and ability to deliver on time, every time.

4.9

30 Mar

Matthew taylor

Founder, Fitness Pro

Working with UnityLink AI was a game-changer for our business. They took the time to understand our vision and delivered an app that perfectly fits our brand and user needs. The entire process was smooth, and their ongoing support has been invaluable.

5.0

28 Mar

Leonel R.

CTO, EduLearn

From design to launch, UnityLink AI made the app development process smooth and efficient. Their attention to detail and commitment to quality ensured that our app is not only visually appealing but also runs flawlessly. The ongoing support has been fantastic, keeping our app up-to-date and performing well.

5.0

26 Feb

Jacob W.

Marketing Director, ShopEasy

We couldn't be happier with our new mobile app developed by UnityLink AI. Their team's attention to detail and focus on creating a user-centric design made all the difference. Our customers love the app, and it's significantly improved our engagement and sales.

5.0

20 Mar

Basic information

Frequently asked questions

What Is SEO - Search Engine Optimization?

SEO stands for “search engine optimization.” It is the process of improving your website to increase visitors from Google, Microsoft Bing and other search engines, whenever people search for: Products you sell. Services you provide. Information on topics in which you have expertise or experience. The better visibility your pages have in search results, the more likely you are to be found and visited. This introductory guide will explain in more detail what SEO is and what it entails in 2024. Technology is constantly evolving, which means that websites - and the way they are structured - evolve. So do the devices we use to access search engines. A web search can be voice activated and a click may be a tap on a mobile phone screen. Even the results we see from our search engine of choice may be summarized by artificial intelligence (AI). We will explain all these different aspects of SEO as well as provide resources for your continued learning.

Table of contents

How SEO differs from SEM and PPC Why SEO is important SEO types and specializations How SEO works How SEO evolves SEO as a service How to learn SEO

How is SEO different from SEM and PPC?

SEM and PPC are two other common terms you will read about often here on Search Engine Land and hear about in the larger search marketing community. It can also be helpful to distinguish what SEO is from what it is not. Here, we’ll explain the difference in terminologies, what these abbreviations mean and how they extend to different disciplines.

Why is SEO important?

SEO is a critical marketing channel. Organic search delivers 53% of all website traffic, according to a 2019 BrightEdge study. More than 8.5 billion searches happen every day on Google Search and Google owns 91% of the global search engine market. With such incredible audience reach, there’s no surprise that in turn, the global SEO industry is forecast to reach a staggering $122.11 billion by 2028. SEO drives real business results for brands, businesses and organizations of all sizes. This is because the act of searching, or the search user interface (be it a typed, voiced or image query format) has become second nature for internet users worldwide, as the primary way to access the information sought, within the sea of billions of webpages (4.3 billion pages on the indexed web, as of September 2024). Whenever people want to go somewhere, do something, find information, research or buy a product/service - their journey typically begins with a search. However, search is incredibly fragmented - particularly for consumer-intent activities. Users may search on traditional web search engines (e.g., Google, Microsoft Bing), social platforms (e.g., YouTube, TikTok) or retailer websites (e.g., Amazon). 37% start on Walmart. 25% start on YouTube. 20% start on Facebook. 19% start on Instagram. 19% start on TikTok.

How does SEO work?

If you found this page via Google, you likely searched for something along the lines of [what is seo?] This guide is published on Search Engine Land, an authoritative website with expertise and experience in SEO topics (we’ve been covering all SEO changes, big and small, since 2006). Originally published in 2010, this What is SEO page has earned hundreds of thousands of links. Put simply, these factors (and others) have helped this guide earn a good reputation with search engines, which has helped it rank in a top 1-3 organic search position in most search engines, for a number of years. It has accumulated signals that demonstrate it is authoritative and trustworthy – and therefore deserves to rank when someone searches for SEO. But let’s look at SEO more broadly. As a whole, SEO really works through a combination of: People: The person or team responsible for doing or ensuring that the strategic, tactical and operational SEO work is completed. Processes: The actions taken to make the work more efficient. Technology: The platforms and tools used. Activities: The end product, or output. Many other things factor into how SEO works. What follows is a high-level look at the most important knowledge and process elements. Six critical areas, in combination, make SEO work:

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Search Engine Optimization

Search Engine Optimization